Pick a website direction before building the real thing.

These are fictional examples for contractors and local service businesses. They show how a site could feel: plain, photo-led, owner-operated, quote-first, urgent, premium, or more distinctive. If your trade is listed, start there. If not, browse the directions and look for the structure that fits your business.

Start with your trade Browse directions

Start with a trade that feels close to yours.

These pages use trade-specific services, questions, and visuals. They are still fictional examples, but the first click should feel relevant to the work you actually sell.

Screenshot of painting contractor website examples.

Painting contractors

Interior, exterior, prep, gallery proof, and estimate-flow examples for residential painters.

View painting page

Screenshot of flooring contractor website examples.

Flooring contractors

Installation, material comparison, finished-room proof, and room-measure intake examples.

View flooring page

Screenshot of tree service website examples.

Tree service companies

Urgent removals, trimming, cleanup expectations, access details, and photo-first estimate examples.

View tree page

Screenshot of fence and deck contractor website directions.

Fence and deck companies

Privacy fences, gates, repairs, decks, outdoor rooms, and quote-flow examples.

View fence/deck page

Screenshot of a simple local service business website example.

Other local businesses

Concrete, masonry, tile, roofing, plumbing, carpentry, and specialty trades can start from the same directions.

Browse directions

Website directions that can be adapted.

Some screenshots show fence or deck content. Treat them as layout, tone, and lead-flow examples. Any strong direction can be adapted to a painter, flooring installer, tree service, concrete crew, or another local business.

Screenshot of a plain local service contractor sample site.

Plain service page

For a practical business that wants customers to understand the service and call without extra persuasion.

View example

Screenshot of an owner-operated contractor sample site.

Owner-operated specialist

For a small company where trust comes from a named person, a clear scope, and a calm next step.

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Screenshot of a clean basic contractor sample site.

Clean modern basic

For higher-trust work that still needs a restrained, easy-to-scan website rather than a heavy brand concept.

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Screenshot of a direct local fence company sample site.

Direct local business

For a practical company that wants calls, texts, and quote requests without sounding overproduced.

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Screenshot of a premium deck builder sample site.

Premium craftsmanship

For higher-ticket deck or outdoor work where homeowners need to trust your judgment and materials.

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Screenshot of a clean suburban fence and outdoor work sample site.

Clean suburban projects

For home-improvement work where clean photos, clear scope, and family-yard details matter.

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Screenshot of a rural fence and gate sample site.

Rural and acreage work

For larger exterior work where customers care about access, durability, layout, and site conditions.

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Screenshot of a crew-forward contractor sample site.

Crew-forward and personal

For a small crew that should feel approachable, capable, and easy to text or call.

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Screenshot of a classified-style fence company sample site.

Classified ad style

For a practical local business that wants to feel direct, established, and easy to call.

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Screenshot of a field-ledger style contractor sample site.

Field notes and proof

For work where the customer needs to see careful site judgment before they trust the estimate.

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Screenshot of a quote calculator contractor sample site.

Quote-first intake

For buyers who want a rough range before a call, and for crews that need better-qualified leads.

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Screenshot of an emergency dispatch board contractor sample site.

Urgent repair dispatch

For storm damage, safety repairs, and urgent jobs where the first visit needs better information.

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Screenshot of an editorial outdoor project sample site.

Editorial project story

For premium outdoor work where finished projects should feel like stories, not service blocks.

View example

What happens after you pick a direction.

1. Choose the closest fit. A rough reaction is enough: too plain, too busy, too premium, too generic, or close enough.

2. Replace the sample details. The real site needs your services, towns, photos, reviews, offers, and contact preferences.

3. Pick the lead flow. Phone call, email, short form, photo request, quote intake, or a generated first draft that gets tightened after review.